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We love the environment, but there’s no hiding it – it takes a lot of water to produce cotton clothing. A standard t-shirt requires 2,500 liters of water in the production process. That’s equal to taking a 6-hour shower, using an eco-friendly showerhead, of course.

As much as we wish we could, we can’t really change that fact. We can however, with your help, influence how the t-shirt impacts the environment after it’s been produced. Think about how often you wash it, how you wash it, and last but not least, what you do with it when you don’t want to wear it anymore. It all adds up to create an ecological footprint, impacting both the environment as well as future generations.

So what can you do?

Only wash full loads and use the water-level setting to avoid waste. For small, mid-week loads go old school instead, and hand wash it – you’ll even burn some calories in the process!

Wash your clothes on cold as often as possible. Instead of washing your clothes on 60° or 40°, use 30° or 20°. As an added bonus, you’ll actually be able to save up to 60% on your energy bill by doing this.

Think about which machines you use. When buying a washing machine, look for the energy saving tag. Dryer use should be kept at a minimum, hang your clothes outside in the fresh air instead – that’ll save you money as well.

When you feel like your t-shirt has served its duty, don’t just throw it out. We encourage you to think of new ways to use it. You could for example:

Get creative and customize it into a new, unique piece of clothing – search a site like Pinterest for inspiration. Judging by the pictures on there, we’re pretty sure MacGyver is a member.

Pass it on to charity or second hand shops. Or you can sell it on sites like e-Bay or Trendsales, or at your local flea market, and recoup a little cash.

If you can bring yourself to do it, you can even use your old A QUESTION OF t-shirt for cleaning.

Keep these few pointers in mind, whether it’s t-shirts, sweatshirts or pants, and the environment, as well as future generations, will thank you with a lifetime of good karma and a healthy bank account.

Danish Red Cross clothing drop-off locations

Find your European national Red Cross office here

If you live outside of Europe, you can find your National Red Cross office here

Don’t panic – it’s organic